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What is Customer Success?

What is Customer Success?

Are you up to speed with customer success? Customer Success is about maximizing customer happiness and loyalty. The Customer Success Manager (CSM) is able to anticipate customer issues and proactively provide solutions and answers.

Customer success is a combination of people, processes, and technology. The main goal of those three is to keep customers happy and provide them with the tools and resources they need to be successful. Successful companies understand that customer loyalty comes from helping customers be successful with their use of your product or service, thereby increasing your revenue and customer loyalty.

Customer success is so important, in fact, we have put together strategies and tools in our CRM, beside Sales Automation features, to ensure that make it easier for you to get help with building successful loyalty between your customers & products or services.

You may like to read: What is Sales Automation in CRM?

In Customer Success Manager section of our CRM (Customer Relationship Management), you will learn how customer success is impacting the overall health of your business, and how to build a successful customer success team. You’ll learn how to improve your customer retention with strategies for reaching out and keeping customers happy, as well as how to optimize your support model and marketing strategies. You’ll also learn how to apply best practices for product management and the importance of data analysis.

The Customer Success team is a primary point of contact for companies interacting with cloud services. It is often part of the marketing department within organizations, but its role varies between organizations.

Recommended read: What is Customer Success Manager (CSM)?

The success of your business with your customers, or your customer’s success, is likely dependent on the quality of the products and services that you provide. Customer Success focuses on providing valued services to your customers at every stage of the customer lifecycle. These services can be in the form of an ongoing dialog or resources for your customers, but ultimately should provide value to them.

At Comfy CRM, we have implemented tools & strategies to ensure you can manage all your Customer Success operations from the dashboard, and grow customer loyalty, to the moon 😉